What does an online domain reseller do?
Although all domain names must be registered through a registrar, most people purchase a domain for their site through one of the hundreds of reseller companies operating on the Internet. An online domain reseller is any company that is allowed to 'resell' or register domains for a registrar, under its own name brand. Companies that get into the business of domain name reselling do so to make a profit – they purchase domains wholesale from the registrar and then resell each one at retail price.
Reselling domain names is a lucrative undertaking, but it doesn’t necessarily pay all the bills. This is why the majority of domain name resellers are branded as web hosting companies that sell a wide range of hosting plans. For example, a typical domain name reseller offers its customers a plan that includes monthly web hosting, e-mail service, domain name registration, and other perks. Placing several features and services into an attractive package is the best way to make money in the reselling business.
There's another benefit to purchasing from an online domain reseller - if you could only buy domain names through the select amount of actual registrars in existence, customer service would come to a standstill. The sheer amount of people registering new domain names each day would be too much for registrars to handle. With resellers entering the business, the workload gets passed around. This is good news for the customer, as working with smaller companies makes it easier to access helpful customer service and ensure that your website continues to run smoothly and efficiently.
Any questions or concerns you have are always directed toward the online domain reseller, rather than the registrar. The registrar may provide some backup support, but most of the problems that arise with customers go directly to the domain name reseller.
Because resellers have the freedom to set their own prices, you’ll notice big differences between different companies in the marketplace. Some resellers offer discounted packages, while others jack up prices to exorbitant levels. It all depends on the services being offered and how much profit the company wants to make. For straightforward domain name registration, all you really need is a reseller to set everything up for you, so it’s recommended to search for a lower-priced service.
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